All Programmes

Range Review Support

Win your place on the shelf

Range reviews are the gateway to retail shelf space — and they're intensely competitive. This programme prepares your category analysis, submission materials, and data-backed recommendations so you can submit with confidence and credibility.

Retail analytics dashboard showing category performance metrics and data

The Problem

Range reviews happen on strict timelines with limited windows. Many brands miss their chance because they submit without adequate data support, category context, or a clear commercial rationale. Buyers are comparing your submission against dozens of others — a weak submission means you don't even get considered.

Who It's For

Brands facing upcoming range reviews at major retailers
Suppliers who need category data analysis and market insights to support their submission
Products competing for limited shelf space in competitive categories
Brands that have been unsuccessful in previous range reviews and need a stronger approach

What's Included

Category Analysis

Deep-dive analysis of the category landscape including market size, growth trends, consumer insights, and competitive dynamics using Nielsen and industry data.

Submission Preparation

Complete preparation of your range review submission including product data, pricing, planogram recommendations, and promotional proposals.

Data-Backed Recommendations

Evidence-based rationale for why your products should be ranged, supported by market data, consumer trends, and category growth potential.

Competitive Landscape Mapping

Clear positioning of your products against current and competing products in the category, highlighting your unique value.

Presentation Support

Coaching and support for presenting your range review submission to buying teams, including anticipating questions and objections.

Expected Outcomes

What you can expect after completing this programme.

Complete, data-backed range review submission
Category analysis with market and consumer insights
Competitive positioning clearly articulated
Professional presentation for buying team meetings
Stronger rationale for shelf space allocation
Understanding of retailer category objectives
Improved confidence in the review process
Better long-term relationships with buying teams

Range Review Coming Up?

Don't go into your next range review unprepared. Let us help you build a submission that stands out.