D2C to Retail Launch
Turn online success into retail opportunity
Online traction is a powerful signal — but retail is a different game with different rules. This programme helps D2C brands build the proposition, pricing structure, and pitch needed to win in physical retail across Australia.
The Problem
D2C brands often assume that online success automatically translates to retail success. But retail buyers need different proof points, different pricing, and a different story. Without restructuring your approach, you risk being ignored by buyers or, worse, getting listed and failing because the economics don't work.
Who It's For
What's Included
D2C to Retail Gap Analysis
Assessment of where your current D2C model differs from retail requirements — pricing, packaging, range structure, and operational readiness.
Retail Pricing Strategy
Restructuring your pricing to accommodate retail margins, promotional requirements, and competitive positioning across target channels.
Retail Proposition Development
Translating your online brand story into a proposition that resonates with retail buyers — emphasising category growth, differentiation, and consumer demand.
Channel Strategy
Identifying the right retail channels and entry strategy based on your product, price point, and brand positioning.
Buyer Outreach Preparation
Building the materials, data support, and presentation needed for productive buyer conversations.
Expected Outcomes
What you can expect after completing this programme.