Range Reviews
A Range Review is a strategic process that retailers and suppliers use to assess and optimize their product assortment. It involves a thorough analysis of sales data, market trends, customer preferences, and competitor offerings. The goal is to ensure the product range aligns with customer needs and business objectives, ultimately driving sales and customer satisfaction.
Here's how Sell2Retail can assist in this process:
- Data Collection: Sell2Retail collects data from various sources, including online stores and industry data. This provides a comprehensive view of the current market landscape.
- Market Research: Sell2Retail conducts in-depth market research to understand the competitive landscape, identify trends, and uncover opportunities. This includes comparing your product with market data in terms of pricing, packaging, distribution, and promotion.
- Analysis: Using the collected data and market research, Sell2Retail performs a detailed analysis of your product range. This includes assessing the performance of individual products and identifying areas for improvement or expansion.
- Strategy Development: Based on the analysis, Sell2Retail helps develop effective product, distribution, and promotional strategies. This ensures your product range aligns with your overall business objectives.
- Presentation to Retailers: Sell2Retail assists in building a compelling presentation to pitch your product to target retailers. They also help respond to presentation feedback and re-present to the retailer if necessary.
- Ongoing Support: After the range review, Sell2Retail provides ongoing support to ensure the successful implementation of the strategies and to monitor their effectiveness.
By leveraging Sell2Retail's expertise, you can ensure your product range is optimised for success in the retail market.