Market Research

Market research is a key step in preparing to market to national retailers. Here's a step-by-step guide:

1. Understand the Retail Landscape

Start by getting a clear picture of the retail landscape. This includes understanding the major players, their customer demographics, and the types of products they typically carry. You should also look at market trends, such as the growth of online retail or changes in consumer behavior.

2. Identify Potential Retailers

Next, identify which retailers are a good fit for your product. Consider factors like the retailer's size, locations, customer base, and product assortment. You should also consider the retailer's brand image and whether it aligns with your product.

3. Analyze Competitors

Look at the other products that are already on the shelves of your target retailers. Who are your direct competitors? What are their pricing and packaging strategies? How are their products positioned? This information can help you differentiate your product and find your niche.

4. Understand Retailer Requirements

Each retailer will have its own requirements for doing business. This could include packaging and labeling requirements, delivery schedules, pricing structures, and promotional activities. Understanding these requirements upfront can help you prepare and avoid any surprises down the line.

5. Conduct Customer Research

Finally, conduct research to understand the customers of your target retailers. What are their needs and preferences? How do they make purchasing decisions? This information can help you tailor your marketing and sales strategies to appeal to these customers.

At Sell2Retail, we specialize in conducting market research for marketing to national retailers. We can help you understand the retail landscape, identify potential retailers, analyze competitors, understand retailer requirements, and conduct customer research.

Product Development

This is the process of creating a new product to be sold by a business to its customers. It involves several stages:

1. Idea Generation: This is the initial stage where you brainstorm ideas for a new product. It could be based on market trends, customer feedback, or a gap in the market.
2. Concept Development: Once you have an idea, you need to develop it into a product concept. This involves defining the product's features, benefits, and target market.
3. Feasibility Analysis: Before proceeding with development, you need to assess the feasibility of the product. This involves evaluating the technical feasibility, market feasibility, and financial feasibility.
4. Product Design: This involves designing the product and its packaging. It's important to consider factors like functionality, aesthetics, and environmental impact.
5. Product Testing: Before launching, the product should be tested to ensure it meets quality standards and customer expectations. This could involve prototype testing, market testing, or beta testing.

Pricing analysis is a critical part of marketing to national retailers. Here's a detailed look:

1. Cost Analysis

The first step in pricing analysis is understanding your costs. This includes the cost of producing the product, packaging, shipping, and any other costs associated with getting the product to the retailer. You'll need to cover these costs and make a profit in your pricing.

may be able to charge a premium.

3. Retailer Margin

Retailers will add a markup to your wholesale price to make a profit. This is typically a percentage of the wholesale price. You'll need to ensure that your wholesale price allows for this markup while still being competitive at the retail price level.

4. Price Sensitivity

Consider how sensitive your target customers are to price. If customers are very price sensitive, a lower price may lead to higher sales volume. If customers are less price sensitive, you may be able to charge a higher price.

5. Pricing Strategy

Finally, decide on a pricing strategy. This could be penetration pricing (setting a low price to attract customers), premium pricing (setting a high price to signal quality), or competitive pricing (matching or slightly undercutting competitors' prices).

At Sell2Retail, we specialize in conducting pricing analysis for marketing to national retailers. We can help you understand your costs, analyze competitor prices, calculate retailer margins, assess price sensitivity, and develop a pricing strategy.

Product marketing packaging for national retail accounts is a crucial aspect of your product's success. Here's a detailed look:

Designing the Packaging

The packaging design should be visually appealing and communicate key information about the product. Here are some elements to consider:

1. Brand Identity: Your packaging should reflect your brand's identity. This includes your logo, brand colors, and any other design elements that make your product instantly recognizable.
2. Product Information: The packaging should clearly communicate what the product is, what it does, and how to use it. This could include product name, description, instructions, and ingredients or materials.
3. Unique Selling Proposition (USP): Highlight what makes your product unique or superior to competitors. This could be a special feature, an innovative design, or a unique benefit.
4. Regulatory Information: Depending on the product and the market, you may need to include certain regulatory information on the packaging. This could include safety warnings, nutritional information, or certification logos.

Packaging for Retail

When selling through national retail accounts, there are additional packaging considerations:

1. Shelf Impact: Consider how your product will look on the shelf next to competitors. The packaging should stand out and draw the customer's attention.
2. Size and Shape: The packaging should be designed to maximize shelf space. Retailers prefer packaging that is easy to stack and doesn't waste space.
3. Durability: The packaging needs to protect the product during shipping and handling, and remain in good condition on the shelf.
4. Sustainability: Many retailers and consumers prefer packaging that is sustainable. This could include using recyclable materials, minimizing packaging, or using renewable resources.

Promotional Packaging

For certain promotions or events, you might consider special packaging:

1. Seasonal Packaging: For holidays or seasons, consider special packaging to attract gift buyers or celebrate the season.
2. Promotional Packaging: For a promotion or launch, consider special packaging that highlights the promotion or includes a special offer.

At Sell2Retail, we help businesses design and implement effective product marketing packaging for national retail accounts. We understand the unique requirements of selling through retail and can guide you through the process.

Promotions are a key part of any retail strategy, and at Sell2Retail, we offer a range of services to help you plan and execute effective promotional campaigns.

1. Promotional Strategy Development: We work with you to develop a promotional strategy that aligns with your business goals and target audience. This includes identifying the right mix of promotional tactics, from in-store promotions and online discounts to loyalty programs and special events.
2. Promotion Design: We help you design compelling promotions that grab attention and drive sales. This includes everything from the creative aspects of the promotion (like the messaging and visuals) to the operational details (like the timing and mechanics).
3. Promotion Implementation: We don't just help you plan your promotions – we also support you in implementing them. This includes coordinating with retailers to ensure that your promotions are executed smoothly and effectively.
4. Performance Tracking and Analysis: We help you track the performance of your promotions and analyze the results. This allows you to understand what's working, what's not, and how you can improve your promotional strategy moving forward.
5. Competitive Analysis: We keep an eye on your competitors' promotional activities, helping you stay competitive and seize opportunities in the market.

With Sell2Retail's promotional planning services, you can ensure that your promotions not only attract customers but also drive sales and contribute to your bottom line.